Category Archives: web

The next frontier: AI and the Arts

I was grateful to be invited by Business/Arts’ artsvest national program to develop and present a brand new 90-minute workshop on AI Tools for Smaller Arts Organizations. This workshop was first presented virtually to a national live audience of about 65 participants on October 8, 2025.

AI is no longer mere hype—it’s already reshaping how organizations across many sectors work including in the arts. Ready or not, AI is here and it is improving rapidly. In this session we will talk about what AI is good and bad at and how you can decide where to use AI tools in your organization.

AI Tools for Smaller Arts Organizations Workshop by Inga Petri, Chief Strategist and AI Expert in the Arts, October 2025

This hands-on virtual workshop cuts through the noise and focuses on practical tools you can use right now to save time, stretch resources, and sharpen your communications. We’ll look at embedded AI tools in your office productivity software, operating system level AI, and we’ll take a deeper dive into Generative AI. You’ll learn how to decide whether to use AI for everyday tasks: drafting grants, marketing copy and materials; analyzing data; or streamlining admin tasks. We’ll explore affordable AI tools that fit into the systems you already use, from Canva, Mailchimp to presentations and spreadsheets, and highlight where automation could free up your team’s time.

We’ll also leave you with a simple governance checklist to keep your organization’s data, voice, and values safe. This session is designed for staff and board members who need clarity, not jargon, and want to see real-world results for their time and effort.

To book this workshop or a custom tailored working session for your group, get in touch with Inga Petri.

On the spectrum of AI capabilities

AOn the spectrum of AI capabilities, from simple rules-based automation which is not AI, to Big Data analysis and Generative AI and higher levels of autonomous AI applications.

Artificial Intelligence (AI) is not a single monolithic technology but a spectrum of capabilities that range from basic automation to highly sophisticated generative and agentic systems. For small arts organizations, clarity about these distinctions is critical. It allows leaders to separate hype from reality and make grounded choices about how to incorporate AI into their workflows.

Ethical AI Use

Ethical use of predictive and generative AI in the arts requires an evolution of your organization's data governance. A general categorization of low, medium and high risk AI uses.

While AI tools offer transformative potential, their adoption raises serious ethical and governance questions. For arts organizations that act as stewards of culture, creativity, and community trust, responsible use of AI is non-negotiable.

Privacy and Data Security

AI systems often require access to organizational or audience data. Whether training an AI on past grant reports or allowing cloud-based tools to process ticketing data, organizations must safeguard personal information. Under Canadian privacy law—including the **Personal Information Protection and Electronic Documents Act (PIPEDA)**—organizations are obligated to secure data, limit its use, and obtain meaningful consent.

11 Digital Workshops Available Online

PADE (Puppetry Arts Digital Evolution) project aimed to increase access to digital tools, resources and skills for puppeteers, multidisciplinary artists and arts organizations. Through this national initiative, we shared, learnt and planned how best to implement digital knowledge and tools into individual and joint digital discoverability, marketing, and strategic future plans.

All  sessions were designed and facilitated by Inga Petri, Strategic Moves. These 11 workshops cover digital literacy and intelligence material that Inga developed  for Making Tomorrow Better. These insights and more were shared with the Canadian arts presenting sector over 3 years from 2019 to 2021. This latest series is current as of March 2022.

  1. The Fundamentals Series
  2. Beyond the Fundamentals (From Search to Discoverability)
  3. Understanding Digital Business Opportunities and Revenue Models

Workshop Series 1 – Fundamentals

Workshop 1.1: Building an Effective Online Presence Assessment (60 min)

  1. Self-Assessment tool (online) 
  2. Download Presentation Slides
  3. Watch workshop recording

Workshop 1.2: Creating web content that connects with your audiences (75 min)

  1. Download Presentation Slides
  2. Watch workshop recording

Workshop 1.3: Truly engaging: How to create social media posts that connect ( 75 min)

  1. Download Presentation Slides
  2. Watch workshop recording

Workshop 1.4: Mastering Google (75 min)

  1. Download Presentation Slides
  2. Watch workshop recording

Workshop Series 2 – Beyond Fundamentals: From Search to Discoverability

Workshop 2.1: Assessment SEO (75 min)

  1. Download Presentation Slides
  2. Watch workshop recording

Workshop 2.2: Machine-Readable Content (90 min)

  1. Download Presentation Slides
  2. Watch workshop recording

Workshop 2.3: Wikidata – Linked, Open Data/Wikidata (60 min)

  1. Download Presentation Slides
  2. Watch workshop recording

Workshop 2.4: Discoverability Review (60 min)

  1. Watch workshop recording

Workshop Series 3 – Digital Business Opportunities and Revenue

Workshop 3.1: Digital Value Chain (90 min)

  1. Download Presentation Slides
  2. Watch workshop recording

Workshop 3.2 – Hybrid Business Models

  1. Download Presentation Slides
  2. Watch workshop recording

Workshop 3.3 – Digital Business Tools

  1. Download Presentation Slides
  2. Watch workshop recording

Project Partners

Imagine Yukon’s Awesome, Global Digital Presence

On November 20, 2020, 31 Yukoners gathered via Zoom to talk to each other about big ideas from the starting points of:

How can we build a true Yukon digital platform to put our collective foot forward to the vast online population?

Chart showing the evolution of Yukon from a place to a global brand to a future global digital brand

What would Yukoners and Yukon businesses have to build together to achieve such an awesome, global online presence? What kinds of content would we need to have, what kinds of digital technologies would we use to create awesome digital experiences, and what kind of visionary web presence would we create to be a global online force?

Here is the full zoom recording with annotated chapter markers as well as a written summary report:

Several Yukon-led territorial and national projects were featured as part of the exchange of ideas and experiences:

  1. https://yfnarts.ca/ – online store for Yukon Indigenous arts and products (Charlene Alexander, YFNCTA)
  2. https://yukononlinemarket.ca/ – just launched online store for artisans and crafters (Jasmine Roush, Willow Gamberg, Yukon)
  3. https://availablelight.watch/ – launched in October 2019, ALD makes Yukon films and shorts available to Yukoners and the world for viewing and renting (Braden Brickner, Yukon)
  4. https://digitalartsnation.ca/ – national digital literacy and intelligence project (Inga Petri, Yukon)
  5. http://digitalinnovationcouncil.ca/ – conversations, insights from digital practitioners in the arts and culture sector (Inga Petri, Yukon)
  6. https://yukonorganics.ca/ – sharing food orders to get high quality foods into remote locations at good prices (Scott McKenzie, Yukon)
  7. Creative Lab North (Melaina Sheldon & Jayden Soroka, Yukon) – in development
  8. ThePitch.ca: Online Showcase for the Performing Arts (Debbie Peters, Yukon) – in development
  9. Yukon Transportation Museum – developing digital products and services (Janna Swales, Yukon) – in development

Guest speakers also contributed greatly to the conversation by expanding on approaches to digital technologies and opportunities: Tammy Lee, Culture Creates (Montreal), Margaret Lam, Bemused Network (Waterloo, ON)

For more on Inga’s digital vision take a listen to Yukon Entrepreneur Podcast Series recorded as part of Yukon Innovation Week 2020.

Yukon Innovation Week 2020 November

Designing Awesome Online Conferences

As an online conference organizer you have an awesome opportunity to create something far better than what we are accustomed to in the physical world.

The sudden rush to digital due to COVID-19 has made video meetings an anywhere, anytime reality for many in the arts and culture sector, and beyond. From online staff meetings to live performances delivered digitally, one-to-one and one-to-many video conferencing has proven its ability to keep us connected, keep us working together and keep moving forward.

Early in the pandemic response in March 2020 we saw quick pivots toward digital events and conferences. They made clear: event organizers, hosts and speakers – many relative newcomers to these digital spaces – needed to make the leap toward digital engagement, learning and interaction.

The bottom line is: your digital conference or online event has real costs, requires different skills to produce and host well, and you have to figure out how to raise the revenue you need to make it sustainable.

Through Future Perfect, we have been researching and evolving a strong framework for a new breed of digital conferences which are more engaging, more accessible, more affordable, and minimize the digital divide that impedes communities with less access to high-speed internet from participating fully online.

PDF SERIES for download: How to design and deliver awesome digital experiences

  1. Fundamentals of Great Online Conferences: A Practitioner’s Perspective on Design and Technology
  2. Online Conferences Thrive on Attendees’ Participation: From ‘Attendee’ to ‘Participant’ in 7 steps
  3. Accessibility and Inclusion: Creating Better Online Conference Experiences for More People More Often
  4. Financial Considerations of Online Conferences: Cost Drivers and Revenue Streams
  5. Online Conferences: Essential Tips for Speakers Or How to Achieve True Participation and Learning Online

Webpages with this same content

The BC Museums Association and Heritage BC have embarked together on Future Perfect, an initiative funded by the Canada Council for the Arts’ Digital Strategy Fund. Led by Inga Petri, Strategic Moves with invaluable support from Lynn Feasey, Points North Consulting, and Jason Guille, Stream Of Consciousness and Felicity Buckell.

Interview about Digital Innovation in the age of COVID-19

As part of Yukon Innovation Week, Kari Johnston interviewed Inga Petri about her work in arts & culture in the digital world. I discuss my mission to help artists and arts & culture organizations use digital technologies in profound and new ways and build successful digital business models. It’s not about merely building a website, but about leveraging the latest web technologies and ways in which web 3.0 works to secure viable spaces for artistic and cultural expression and experiences.

Part of Yukon Entrepreneur Podcast Series

Reflection on Arts, Culture and Digital Transformation Summit in BanffWritte

Republished https://digitalartsnation.ca/2019/12/22/reflection-on-arts-culture-and-digital-transformation-summit-in-banff/

I am grateful to the Banff Centre for Arts and Creativity for inviting me to participate in this digital transformation summit in November 2019. Following is a responsive personal reflection on:

What do you think are the most promising ideas and activities for moving forward in a digital transformation in the arts?

Two ideas stood out to me: first, worldviews matter to how we regard and evolve our digital presence; second, the Canadian arts world is a latecomer to the digital realm—especially not-for-profit arts and arts service organizations—but it is working hard to catch up.

Indigenous Worldviews in the Digital World

These ideas kept coming back to me in several presentations, panels and hallway conversations. Bringing Indigenous worldviews and worldviews from outside western European traditions to bear on the way we conceive of the digital realm and its uses offers tremendous hope for our collective future well-being. The winners and losers paradigm that has driven digital innovation appears to reinforce—rather than improve —the real world dynamics between advantaged and disadvantaged groups; the colonizer and the colonized; the recent immigrant of colour and the predominantly white settler of European descent. By bringing the values, ways of connectedness and accountability of Indigenous peoples in Canada as well as people of colour to the forefront, we could draw on values-based frameworks of belief, thought and action that largely have eluded digital advances.

Catalytic digital investments bring art and technology together

The arts in Canada are working hard to catch up on understanding and making use of the digital realm for good. The Canada Council for the Arts said that only 39% of core applications to the Digital Strategy Fund have been funded during the first half of the fund’s life. This suggests a low understanding of the types of digital intelligence and digital transformations this fund envisioned among a majority of applicants. On the other hand, for many funded projects it is this catalytic investment that has been bringing digital technologists, strategists, consultants and not-for-profit arts organizations in closer contact. This contact appears to have begun to shift the conversation toward a greater understanding of the opportunities and challenges of the digital realm.

As new digital technologies and methods combine with massive increases in data speeds during the next decade, every sector of the arts and every stage in the creative production process will see new kinds of disruptions that challenge their traditional bricks and mortar models. By bringing technologists, digital visionaries, artists and arts organizations together to define mission-critical sector-wide issues and develop effective, scalable digital solutions, the Canadian arts sector can exert, at last, some influence in the digital world.

DigitalArtsNation.ca launched!

Today, we’ve launched digitalartsnation.ca, the website for Making Tomorrow Better: Taking Digital Action in the Performing Arts. This initiative received significant funding from the Canada Council for the Arts’ Digital Strategy Fund in spring of 2019. The nation-wide partnership led by the Atlantic Presenters Association includes the Manitoba Arts Network, BC Touring Council, Island Mountain Arts/Northern Exposure, Yukon Arts Centre / N3 and the Yellowknife Arts & Cultural Centre.

logo Making Tomorrow Better Taking Digital  Action in the Performing Arts

Of note: most of the participants in the face-to-face workshops live on the edges of the country. therefore we tailor content to suit the realities, including slower internet connectivity,  of rural and remote communities across Canada. Because what works there, will work in urban centres, too.

This national initiative brings practical digital know-how to participants across Canada, through custom workshops, online how-to tutorials and information-sharing

These workshops are designed to help participants speak digital with confidence – that is, we will demystify and discuss the digital realm in plain English – and quickly become competent participants in arts sector conversations about leading digital tools, emerging digital innovations, and new digital business models.

Workshops are led by Inga Petri, Strategic Moves, or Tammy Lee, Culture Creates.

Watch our upcoming workshops page and see where we are headed next!