Inga Petri founded Strategic Moves in 2007. Her guiding expertise is complemented by the specialized skill sets of partners in a wide range of disciplines, ensuring that for every assignment the right talent is at the table to generate ideas and produce results.
INGA PETRI, FOUNDER AND PRINCIPAL
Since 1990, Inga has designed and implemented research and strategies for organizations in the private, not-for-profit and public sectors, employing collaborative approaches that rally participants around common objectives.
With experience in diverse sectors – from the performing arts, festivals, museums and arts services organization to government, international trade promotion organizations, national membership associations and technology companies – clients benefit from an uncommon breadth of experience and expertise.
Inga provides strategic counsel based on solid research and deep insight; she develops brand, web, communications and marketing strategies that effectively reach target audiences; and she delivers tangible results for clients.
Inga has a profound record of achievement in the arts and cultural sector spanning from her work in Canadian book publishing during the 1990s to research and strategy projects undertaken for the National Arts Centre, Klondike Institute of Art and Culture, Alianait Arts Festival, Capitol Theatre (Moncton), Canadian War Museum and many others during the last decade.
Beginning in 2011, Inga has been working across Canada to explore the Value of Presenting: A Study of Performing Arts Presentation in Canada commissioned by the Canadian Arts Presenting Association (CAPACOA). Through this study, published in 2013, Inga has helped deepen the conversation about the role of the presenter within the performing arts ecosystem, in communities and in society at large. She also leveraged evidence from this study in her strategy and marketing practice as well as to shift the conversation on audience development toward audience relevance, and from public engagement in the arts toward public engagement through the arts.
Inga co-chairs the Digital Innovation Council for the Performing Arts founded in 2015 under the auspices of CAPACOA. She co-wrote Digitizing the Performing Arts: An Assessment of Opportunities, Issues and Challenges published in April 2017 with funding from Canadian Heritage. As Inga’s practice extends far beyond the performing arts, she has started a broader Digital Innovation Council for Arts & Culture to hold regular conversations among digital practitioners across disciplines.
Inga leads or is involved in several projects that explore digital transformation in arts and culture, including the national digital literacy project that meets participants where they are and leads them toward Making Tomorrow Better: Taking Digital Action in the Performing Arts.
Inga is a sought-after speaker at national and regional conferences focused on performing arts and regularly gives talks on the evolving marketing practice and actionable research to a variety of conferences, professional meetings and in post-secondary institutions. In over 100 keynotes, presentations and workshops, Inga has met with more than 4,500 members of the performing arts ecosystem since 2011. She continues to present and workshop on implications of latest insights, evolution in the digital realm, the crucial importance of equity, diversity and inclusion and expand on their application in the performing arts.
Inga is a Certified Analytics and Insight Professional (CAIP). She’s also the recipient of the 2005 Joseph Doyle Award . She has obtained the Certificate in Professional Excellence in Strategic Leadership from the Schulich School of Business (2012). In 2013 she was appointed to the Advisory Committee for the National Autonomous University of Mexico’s Extension School in Canada (UNAM – Canada). She is a member of the Creative City Network of Canada and Canadian Arts Presenting Association (CAPACOA). From 2019 to 2021, she fulfilled 2-year term on the Board of Directors of the Whitehorse Chambers of Commerce.
We work with a network of independent consultants and respected organizations to complement our internal capacity in areas ranging from field research, web development, writing and organizational development to meet each project’s unique requirements.
Recently, I have been working with Lynn Feasey (Points North Consulting, Victoria, BC), Jason Guille (Stream of Consciousness, Victoria, BC), Felicity Buckell (Temiskaming, ON), and Briana Doyle (Hudson, QC) on a series of digital assignments.