Proof Points

Strategic Moves serves regional, national and international organizations across a range of sectors. Here are recent projects:

STO Union – Digital Marketing Strategy and Dissemination Business Plan (2021)

Manitoba Arts Network – Digital Assessment and Strategies for Events, Member Value and more (2021)

Magnum Opus Management, Whitehorse, Yukon – Online Showcase for the Performing Arts. Project manager to build a B2B application that brings artists in buyers together 24/7/365. (2020-2021)

BC Museums Association & Heritage BC – Future Perfect: Rethinking conferencing in and beyond the age of COVID-19 (2020-2021)

Yukon Transportation Museum – Advise on digital business models for products and services (2020-2021)

Yukon University – Lead development of the University’s 5 year Strategic Plan 2022 – 2027 (2021); Lead development of 5-year strategic marketing and communications plan (2021); Digital expert for the Elevate Program for tourism industry (2021); Marketing and Digital Expert in the Pivot Program to support business and entrepreneurs to pivot their business as a result of the COVID-19 pandemic response (2020)

Capital Regional District (CRD): Led broad-based community engagement and consultation process to identify key implementation strategies designed to achieve the goals of the CRD 2015-18 Strategic Arts Plan (2016); Facilitate 2nd annual Arts Champions Summit (2018); Stage One: A public conversation about performing arts facilities in the CRD – report and recommendations (2020)

Fredericton Playhouse – Rebranding research and development including creative direction for implementation (2020)

Creative Lab North, Whitehorse, YT – Digital Summit for development of a Facility Needs Assessment and Feasibility Study (2020)

Government of Nunavut – Develop the first Nunavut Public Art Initiative including design of peer review process. (2020)

DigitalASO, ArtsPond – Northern Canada Representative (2020)

Western Arctic Moving Pictures Society, Yellowknife, NWT – Digital maturity and needs assessment; digital strategy (2020)

Atlantic Presenters AssociationMaking Tomorrow Better: Taking Digital Action in the Performing Arts – A custom series of Digital Literacy workshops in 6 provinces and 2 territories (2019 – 2021); 5-year strategic plan (research and development) (2019); Workshops and Presentations for members (2011 – present)

Capitol Theatre (Moncton, NB) (2015-16): Consult on audience research and prepare comprehensive 3-year Marketing Strategy; 2018-19 – Review results from previous plan and develop 3-year Growth strategy (2019); Research and Development of Rental Attraction Strategy (2019)

Ladysmith Arts Council – Digital Literacy project, design and facilitate Vancouver-Island wide strategy meeting for arts organizations; presentation on how to in digital marketing (2019)

Tourism and Culture, Yukon Government – Conduct background research for Creative and Cultural Industries Strategy; facilitate public consultation sessions (2019)

Conseil des arts Temiskaming Arts Council – 3 year strategic plan (research and development) (2019)

Kawartha Youth Orchestra – Feasibility Study for Social Development Through Music program (el Sistema- inspired) (2018-19)

Folk Music Canada – 3-year plan including Export Development (2018)

Northern Arts & Cultural Centre – 5-year strategic plan (research and development) (2018)

Propeller Dance – strategic planning (external research; strategy retreat) (2018-2019)

Nakai Theatre – 5-year strategic plan (research and development) (2018)

Music Canada Live, 3-year business plan (evaluation and development) (2017-18)

deCoste Centre, 5-year audience development plan, including audience research, patron profiles, growth strategies (2017), 5-year business plan (2017), update to economic impact study (2018)

Digital Innovation Council for the Performing Arts, co-chair with Frédéric Julien, (CAPACOA). Published in April 2017: Digitizing the Performing Arts: An Assessment of Opportunities, Issues and Challenges.  Flowing from our initial explorations within The Value of Presenting study, we are embarking on a new national initiative to identify and investigate opportunities for emerging digital technologies in the performing arts; with a particular interest in exploring feasibility of a future-technology web-based/digital dissemination platform. (2016 >>> future)

National Arts Centre (since 2006): Qualitative and quantitative audience research, demographic studies, customer data analysis, program testing, audience development and marketing strategies, strategic counsel – serving all disciplines and initiatives at Canada’s largest performing arts centre.

Klondike Institute of Art and Culture (Dawson City, YT) 2015: 5-year strategic plan; 2016: marketing planning and custom training; fund development plan. 2016: marketing planning and training; fund development plan and case for support. 2017: fund development strategies

SPARC: Supporting Performing Arts in Rural Communities (Haliburton, ON): Network Symposium key note (2014) keynote and workshops (2016); Network Summit facilitation and content expert (2014)

Fredericton Playhouse (2016): Design and facilitate community stakeholder presentation and workshop to articulate a compelling vision for new performing arts centre. (2020) Rebranding the Playhouse

Yukon Hot Springs (2016): Web strategy – Web requirements document and information architecture for investment website.

AOE Arts Council (Ottawa, ON): 2015-2017: Renaming process including marketing research to better reflect existing scope and range of activity and strategic plan 2015-2020

South Temiskaming Cultural Sustainability Project (Temiskaming Shores, ON) (2016): Design and facilitate Cultural Roundtable toward formation of an Arts Council.

Ottawa Public Health (2015): Research and review of status of Youth Engagement Strategies in Public Health.

Creative City Network of Canada (2015): Design and facilitate Strategic Planning Retreat

Island Mountain Arts, (Wells, BC) (2015): Design and facilitate Strategic Planning Retreat

Northern Exposure Conference, (Wells, BC) (2015): Facilitate and lead conference sessions; (2020) Workshops and Panel facilitation

Canadian Public Arts Funders – CPAF (2015): Discussion paper and presentation on Strategic Communications

Canadian Border Services Agency – CBSA (2015): Recruitment Marketing Strategy

Canada Council for the Arts (since 2013): Digital and social media strategy for Governor General’s Visual and Media Arts Awards and Governor General’s Literary Awards (2015); Dance Mapping Study: 1) Yes, I Dance survey communications strategy to engage all types of dancers in Canada (2013-14); 2) Dance Organizations and Social Impact survey (2015-2016)

Tourism Industry Association of the Yukon: Presentations and workshop on Cultural tourism and online marketing  (2015)

Wilderness Tourism Association of the Yukon: Online marketing workshop (2015)

Alcatel-Lucent (2015) – Data visualization/Dashboard for Global Executive Team

Yukon Arts Presenters Summit / N3 Summit: Marketing training; keynote; arts, culture and tourism sector expertise (Reflections on summit) (2014 and 2018)

CAPACOA (Canadian Arts Presenting Association) and Regional Presenting Networks (since 2011): Lead The Value of Presenting: A Study of Performing Arts Presentation in Canada and deliver customized professional development training and presentations and CAPACOA Conference presentations and workshops.

Ongoing presentations and workshops for regional presenting networks (2011 to present) in all parts of Canada

Brookside Music (Midland, ON): Research and development of marketing strategy and plan (2015)

Alianait Arts Festival (Iqaluit, NU): Strategic Plan 2014-2019 (2013-2014); Strategic Plan 2021-2025 (2020-2021)

Culture Days Ontario: Research on Organizational Sustainability and Funding Avenues

Iridium Communications Inc. (2009-2015): Surveys of global partners, employee focus groups, communications audits and user acceptance testing of corporate web site

National Research Council – Canada Institute for Science and Technology Information: Rebranding – research and strategy development for Canada’s National Science Library (2010)

Storytellers of Canada: Develop external communications strategy and deliver training webinars and national conference presentations

Ottawa Storytellers: Research and Audience Development Strategy

City of Cornwall, Economic Development: Place branding – Research on rebranding City of Cornwall and design grassroots initiative

United Counties of Stormont, Dundas and Glengarry: Place branding – Research and consultation

Canadian Geographic: Canadian Atlas Online – Editorial direction and scripting (2003-2013)

Contact us to request case studies on these and other projects.