The art of strategy:  Building relationships and your organization

Strategic Moves is an insight-driven consultancy that operates at the crossroads of research, strategy and marketing.

We provide a full spectrum of services designed to realize your goals and build lasting momentum. From best-of-class community consultations to comprehensive digital business plans, we have the breadth of expertise and experience to recommend the right actions to shape how your audiences,  markets, communities, employees and stakeholders see you.

Our approaches are founded on a deep, detailed understanding of your community, organization, its environment, and the people you serve.

In the arts: Turning insight into action

ValueofPresentingOur work is nationally recognized for the landmark study on The Value of Presenting:  A Study of Performing Arts Presentation in Canada©2013; commissioned by the Canadian Arts Presenting Association (CAPACOA). We also provide strategic insight, champion contemporary marketing practices, and deliver practical training in the arts sector.

In 2017, we released Digitizing the Performing Arts; An Assessment of  Opportunities, Issues and Challenges (©2017); commissioned by the Canadian Arts Presenting Association (CAPACOA).

Making Tomorrow Better: Taking Digital Action in the Performing Arts - Digital LiteracyWith funding from Canada Council for the Arts’ Digital Strategy Fund, a national partnership spearheaded by the Atlantic Presenters Association  undertook a major national digital literacy project, Making Tomorrow Better: Taking Digital Action in the Performing Arts. Strategic Moves led this work across Canada from early 2019 to the end of 2021.

Digital Innovation Council for Arts and CultureIn late 2020, we started the Digital Innovation Council for Arts & Culture for anyone working to make those in our artistic and cultural communities who want to participate in digital spaces stronger and more powerful.

Strategic Moves operates its national consulting and speaking practice from Whitehorse, Yukon.

What Clients Have Said

“Inga is the Swiss Army knife of consultants.” Troy Greencorn, DeCoste Performing Arts Centre

“Perhaps Inga’s greatest strength is leadership. Her ability to focus senior management in a collaborative fashion is unparalleled. Inga is an established, proven professional with the courage and confidence to suggest alternate marcom strategies that deliver results – period.”
Patrick Smith, Xenos

“Inga is everything a consultant should be – a subject matter expert, a task master, a big concept and small detail thinker. She reads the needs of the company and her clients and provides great additional value on every project.” Tara Lapointe, Canada Council for the Arts (and formerly of Canadian Museum of Civilization, National Arts Centre)

“The Value of Presenting is obviously some of the most important and impactful work related to our industry in Canada.” Paul Gravett, Paul Gravett Consulting/CAPACOA