SEO – keyword thinking

No doubt, the most important part of your web site is what it says to the human visitor. However, when you write your site with SEO in mind you should evolve a keyword mindset: Humans categorize and we use keyword concepts to make sense of the world and the web. Keywords are also the driving […]

SEO goes beyond search engines

This is a snip from my Facebook page: A colleague posted my new website to their feed. The text used to describe my site comes from my site’s description meta tag. It’s a concise positioning statement. These words do not appear anywhere on my web site other than in code. However, being written for people […]

SEO: write for people, code for search engines

One way to get search engine optimization right is to think of SEO from the earliest stage of conception of a web site, or a web page. That means you’ll write the site for people and you’ll construct the code for search engines. Writing for people includes Starting with your keyword list Using your most important keywords, […]

Telemarketing – a field guide

As I got the fourth phone call in a week from a telecommunications company wanting me to switch or upgrade, I sighed with frustration. As someone who has managed telemarketing campaigns, and who has benefited from excellent service calls, I know that telemarketing can be positive and profitable – in terms of sales and in […]

Intrinsic connections: SEO and Brand

In my recent SEO seminar I put search engine optimization firmly in the context of branding and building customer relationships. My premise: Web users want: what they want, when they are ready, wherever they are, and in just the way they want it People don’t want to ‘search’, they want to ‘find’, so SEO must […]

Strategic Moves

Thinking : Business

SEO – keyword thinking

SEO goes beyond search engines

SEO: write for people, code for search engines

Telemarketing – a field guide

Intrinsic connections: SEO and Brand

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