Telemarketing – a field guide

As I got the fourth phone call in a week from a telecommunications company wanting me to switch or upgrade, I sighed with frustration. As someone who has managed telemarketing campaigns, and who has benefited from excellent service calls, I know that telemarketing can be positive and profitable – in terms of sales and in […]

Intrinsic connections: SEO and Brand

In my recent SEO seminar I put search engine optimization firmly in the context of branding and building customer relationships. My premise: Web users want: what they want, when they are ready, wherever they are, and in just the way they want it People don’t want to ‘search’, they want to ‘find’, so SEO must […]

The Qualitative-Quantitative Divide

MRIA Ottawa held a fascinating panel discussion on qualitative-quantitative research approaches. The discussion explored combined focus group and survey methodology but touched only lightly on other methods of marketing research. In my view the following merit consideration: Marketing research is not merely doing focus groups and surveys. It includes the full gamut of research activities […]

Search Engine Optimization

I presented my new SEO webinar yesterday to a fine crowd of 40 connections, with several having multiple participants on the webinar. It went well and the feedback on the content was very good. My approach,not surprising, is strategic in nature: where does SEO fit in the marketing mix, where does it fit in the […]

Social media and PR

Here’s a worthwhile article on social media relations and how and why current PR is missing the boat. Opinion: Why social media relations is more important than good PR I think the developments in all manner of media mean that anyone with a vested interest, in particular infrastructure, that allowed them to make money in […]

Strategic Moves

Thinking : Business

Telemarketing – a field guide

Intrinsic connections: SEO and Brand

The Qualitative-Quantitative Divide

Search Engine Optimization

Social media and PR

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