Social Marketing – Evaluating Programs

A British Medical Journal article on Interventions to reduce unintended pregnancies among adolescents: systematic review of randomised controlled trials concluded that “Primary prevention strategies evaluated (1970 to 2000) do not delay the initiation of sexual intercourse, improve use of birth control among young men and women, or reduce the number of pregnancies in young women.” […]

Social Marketing – Constructing a Message

Numerous studies cited for instance in Nudge: Improving Decisions About Health, Wealth and Happiness by Richard Thaler and Cass Sunstein point toward a deliberate, effective message construction for social marketing campaigns that aim at changing behaviour. For instance, in experiments it has been shown that behaviour can be modified by not merely emphasizing the […]

Social Marketing Or What it Takes to Change Behaviour

This is the first in a series of posts I will write on social marketing over the next few days. Recent research on the effectiveness of social marketing campaigns has demonstrated that some campaigns aimed at changing behaviour produce superior results while others based on the same message premise fail to meet objectives. Steering people […]

Website code and Competitive intelligence

I recently came across a piece of code on a web site I was checking out in preparation for my SEO seminar. Programmers used green comment text as a way to distinguish notes to the programmer or reminders, from code that makes the site work. These notes do not show up as content in the […]

SEO Analytics

Analytics are an important aspect of search engine optimization. You can use analytics in developing a brand new site or you can use it to assess performance of an existing site and figure out what changes need to be made to improve the standing of the site. Some of the analytical data at your disposal, often […]

Strategic Moves

Thinking : Business

Social Marketing – Evaluating Programs

Social Marketing – Constructing a Message

Social Marketing Or What it Takes to Change Behaviour

Website code and Competitive intelligence

SEO Analytics

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