Who is the audience?

My friend Richard recently posted this on his Facebook page with a link to the You Tube video of a Snickers commercial: I’m a twix man myself, but full marks to the creative team behind this one. However, watching it again, I’m not entirely sure who the target demographic is. Is it college aged men […]

Research on Social Marketing

On June 22, the MRIA Ottawa chapter is putting on a conference on research on social marketing. I’m excited about being part of making that happen. The format we use is very focussed on discussion and participation. This conference is designed to showcase the results of sound research on specific social marketing programs and foster […]

Who answers phone surveys anyhow?

The answer should come on May 13! At the next MRIA Ottawa speaker’s event: “We’ve seen the evidence of declining response rates – the focus of discussion at our April 15 panel discussion – and we’re troubled or at least challenged. We’ve seen evidence that suggests lower response rates may not necessarily have a clear […]

Understanding something about finance

Have you read your organization’s financial statements lately? Chances are they tell you more about the business your organization is in, ie what its success depends on, than its mission and vision statements. Ask yourself: what’s the biggest asset my organization has? And what are its biggest costs? Where does its profit come from? You […]

Leadership, influence and brand

I recently took a 5-day management course at Schulich School of Business. It was a very good course. I learned some things, validated expertise and I particularly enjoyed seeing profs who work in my field, marketing and strategy, teach. The program consists of five parts: leadership, marketing, strategy, finance, HR. It is left to the […]

Strategic Moves

Thinking : Business

Who is the audience?

Research on Social Marketing

Who answers phone surveys anyhow?

Understanding something about finance

Leadership, influence and brand

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