Municipal signage encouraging line ups

Buenos Aires Here’s a subtle example of social marketing I noticed at bus stops in Buenos Aires. Translation: “Build an orderly line without disrupting the pedestrian traffic.” This notice has obviously been around for a while given the shape it’s in. I did experience some pretty odd lining up though: We took the local bus […]

Communicating on mountain sides

What are those symbols on the side of this mountain? How do they get there? Who puts them there? And why? We took both of these pictures in Ollantaytambo which is part of the Sacred Valley in Peru. The Inka’s designers and architects modified mountains to pay tribute to their gods. Ollantaytambo is a settlement of the Inka’s elite from the […]

Election advertising in Argentina

I saw this poster wall in Buenos Aires, Argentina in January. The current president, Cristina Fernandez de Kirchner, followed her husband into the presidential role when he could not run again due to the country’s constitutional limit. He would have been eligible to run again after being out of office for one term (in contrast […]

Election advertising in Peru

Just as the Canadian parliament was getting back to work this week, the ruling Conservative Party released election ads for a day that were derided as a personal attack on the leader of the Liberal Party of Canada, and debunked as inaccurate – not to say lies – on top of that. Of course, there is […]

Global brand in local market

Palermo district, Buenos Aires Can you see it? Yes, it’s on the municipal street sign. Click on the photo and enlarge it. There it is! Ah, that’s ubiquitous advertising. Claro and Nokia. Claro is a telecomm company, while Nokia continues to be the number 1 mobile phone maker in the world. Does your city use […]

Strategic Moves

Thinking : Business

Municipal signage encouraging line ups

Communicating on mountain sides

Election advertising in Argentina

Election advertising in Peru

Global brand in local market

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