Election advertising in Argentina

I saw this poster wall in Buenos Aires, Argentina in January. The current president, Cristina Fernandez de Kirchner, followed her husband into the presidential role when he could not run again due to the country’s constitutional limit. He would have been eligible to run again after being out of office for one term (in contrast […]

Election advertising in Peru

Just as the Canadian parliament was getting back to work this week, the ruling Conservative Party released election ads for a day that were derided as a personal attack on the leader of the Liberal Party of Canada, and debunked as inaccurate – not to say lies – on top of that. Of course, there is […]

Global brand in local market

Palermo district, Buenos Aires Can you see it? Yes, it’s on the municipal street sign. Click on the photo and enlarge it. There it is! Ah, that’s ubiquitous advertising. Claro and Nokia. Claro is a telecomm company, while Nokia continues to be the number 1 mobile phone maker in the world. Does your city use […]

Santa Claus in La Paz

There are many fun parts to travelling. One relevant in this space is how being in a different place changes how we see ads like the one below. While visiting La Paz, the capital of Bolivia, this past November we came across this Coca-Cola ad using the famous Santa Claus and the wonderful line, “Together […]

What do you want from the web?

I’m preparing training material for a client: “How your Web Presence Can Help You Build a Stronger Profile”. The point of view I am taking is what it really means when your audience can do everything your organization can do online. Think about it: individuals possess the power of the printing press without the cost of printing and distribution. All […]

Strategic Moves

Thinking : Business

Election advertising in Argentina

Election advertising in Peru

Global brand in local market

Santa Claus in La Paz

What do you want from the web?

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