Research on Social Marketing

On June 22, the MRIA Ottawa chapter is putting on a conference on research on social marketing. I’m excited about being part of making that happen. The format we use is very focussed on discussion and participation.

This conference is designed to showcase the results of sound research on specific social marketing programs and foster a discussion between researchers and social marketers on best practices, target audience orientation, and program development.

An excellent line up of speakers will address their work with a wide range of audiences. I’m looking forward to this day and most importantly the discussion. I’ve posted on social marketing here before and intent to add additional thoughts leading up to the conference.