I was invited to present a webinar on the Dos and Don’ts of Research in the Arts this week by Ontario Presents and Atlantic Presenters Association. The full webinar recording and a few downloadable files are available here.
The audience for this session were people working in arts presenting organizations. They are not researchers typically, but use or commission research and may well put together the occasional survey. The focus of the webinar was understanding what value research brings, reviewing a comprehensive research design, exploring briefly major types of research (secondary, qual, quant and data analysis), a few high level observations on sample design and questionnaire design and, finally, legal frameworks that apply to marketing research.
Obviously, each of these topics merits much more time and depth . In fact, this webinar came out of a 1.5 day arts research seminar I conducted for Atlantic Presenters in St. John’s last June. All to say with this webinar I aimed to raise awareness of what we think about when undertaking and designing research and keep it real in terms of practical applications. The hands-on workshop is a whole different level of learning and practicing research and analysis skills.