Category Archives: social media

Social media and PR

Here’s a worthwhile article on social media relations and how and why current PR is missing the boat.
Opinion: Why social media relations is more important than good PR

I think the developments in all manner of media mean that anyone with a vested interest, in particular infrastructure, that allowed them to make money in another era – like 10 years ago – needs to rapidly retool. That retooling needs to take place at the business model level. And it requires new skills and expertise and a whole different mind set about risk and managing risks to a business.

The financial crisis and global recession isn’t so much the cause of the demise of so many businesses, from banks to department stores to media empires. It simply accelerated a trend that began in the 1990s.

Teaching clients about online presence

In the last few days I’ve lead two Q and A workshop sessions with completely different clients to help them understand how they can start to use the web for much more than, well, than having a web site.

Helping clients draw the connections between their own site and how to drive the right kinds of traffic to their site means that they can become a lot more effective in their marketing, relationship building or sales efforts.

It’s been interesting to speak about these issues to non-specialists – being understood seems to involve a lot of non-web metaphors that are grounded in people’s real lives. (Something about marketing speak that mystifies and obscures rather than enlightens sometimes.)

Anyhow, having done these two sessions I now have a ready-to-go, customizable workshop on how to think about integrating online channels and using anything from SEO to search marketing to facebook or myspace and other social networking fora, to lead generation and nurture to e-news to RSS and whatever else we will be able to do on line next. Since surely its greatest hallmark remains its “evolution.”