I enjoyed working with her and we had some great conversations about authentic presenting. Her performance coaching practice applies to anyone who gets to work with a microphone, not only musicians.
At the CAPACOA conference in Halifax this past January, attendee feedback suggested that I made a compelling case for Breaking the Fifth Wall: Digitizing the Performing Arts. Indeed, attendees were buzzing with the challenges and opportunities presented. Others who have watched the presentation online have asked me how they can get involved. You can watch my talk here on video. In it, I weave together a case for sector-leadership and sector-ownership in developing a future digital platform. I am most excited about digitization beyond the 2-D screens we have today. In particular, I believe a future-oriented perspective requires us to contemplate live-streaming/streaming 3-D renderings; holographic and or virtual reality convergence in technologies. Things most of us have never seen but enabling technology solutions are advancing rapidly.
In this talk I offered a brief context of digital transformation in the last 20 years, an overview of experiments in digital performing arts presentation from around the world, a perspective on what it take to transform the challenging economic model that persists in live performing arts for the presenting field in particular, and a call to action.
At the upcoming CAPACOA national conference in Ottawa from November 25 to 28 I hope to turn that buzz into tangible action: Together with CAPACOA, we invite you talk about the next steps we as a sector want to take to drive this discussion forward and explore opportunities of digital distribution at scale in Canada and beyond. Can we establish a working group to spearhead conversations and build sector leadership on this central issue? Who wants to be and needs to get involved?
I am looking forward to facilitating this conversation on November 26 at 8 am.
Here are my reflections on what we did, how we did it and what it enabled; in so doing I hope to draw the curtain back a little on effective design thinking-inspired meetings that help people move to the next level – whatever that is for them.
Putting the team together
Island Mountain Arts‘ ambitious conference attracted about 75 festival organizers, arts organization staff and volunteers and musicians from BC’s northern and southern interior, the Sunshine Coast, Vancouver Island, Haida Gwaii, and the Yukon.
Island Mountain Arts (IMA – named after a local mountain, called Island) has been operating its renowned Summer School of Art since 1977 and over the years has expanded with a Public Art Gallery and Gift Shop, an International Harp School, the Toni Onley Artists’ Project and the award winning ArtsWells Festival of All Things Art.
Julie Fowler, Executive Director of IMA, invited me to facilitate this conference, based on my previous work with SPARC – Supporting Performing Arts in Rural Communities and the Yukon Arts Presenters Summit. And she recruited co-presenters and panelists from across B.C. to ensure a wide range of perspectives.
A common purpose: creating community
Speaking with Julie, we quickly established a common purpose: to build up a better networked rural festival and arts community.
My approach as facilitator and presenter was focused on creating spaces for participants to get to know each other, share knowledge and know-how, and encourage collaborative learning and action planning. Julie and her wonderful team took care of conference logistics, meals and showcases – 16 in total – at the local Sunset Theatre and the Wells Hotel. She arranged two sessions tailored for musicians.
The conference also had its share of great food by chef Sharon and the kitchen crew and a fine assortment of beverages at showcase and reception venues. Being in a small place, the conference moved as a whole from breakfast at the Wells Hotel to the Wells Community Hall for conference sessions, back up the street for lunch and showcases and then back for more learning. We shared dinner and conversations and then went off to the Sunset Theatre for showcases. A late evening snack invariably appeared at the Pub to maintain the stamina of musicians and participants alike.
I feel that having participants move together in this way, sharing meals and conversations in ever changing configurations, made for closer connections and more meaningful, relevant learning.
Pre-conference professional development
The pre-conference professional development day on audience development was attended by most of the conference participants. I delivered a well-honed workshop; modified as usual to suit the rural context. This session was highly interactive, with lots of conversation by all participants and practical learning. This was followed by a full slate of 15-minute 1-on-1 sessions with me. The nine participants brought a wide range of marketing and organizational questions to these intensive conversations.
At the same time, Emma Jarrett, a performance coach, conducted a fantastic hands-on workshop for musicians and anyone else interested in honing their presentation skills.
Creating an open learning environment
I borrowed a networking exercise from the Yukon Arts Presenters Summit (Let’s Get Connected) which in turn the Yukon organizers had modified from SPARC. The four topics were:
• who you are and what you do
• your hopes and dreams
• what you’re seeking
• what you have to offer
All participants had their picture taken at registration. They recorded the information on their print outs and then discussed it with their group. Every 10 minutes a room full of participants stood up and found a new table of six to move to the next topic. It’s an amazing free-flowing choreography.
With the sheets we created a Living Wall that served as a reminder of the breadth and depth of knowledge and experience each and every participant brought to this conference.
It was a powerful beginning that I feel set the tone for a true working conference: Participants heard their own voices from the start; felt valued as experienced organizers; and they became collaborators in co-creating our conference.
After a short coffee jaunt up to the hotel, I gave a well-received keynote on Co-creating a Culture of Place, in which I made the case, as I have at other conferences, for Vibrant communities fueled by the arts and its community-engaged partnerships. Much of the data in that keynote comes from The Value of Presenting study. This study continues to deepen the conversations about arts presenters and their role and impact in their communities.
After lunch, I had the pleasure of working with Janet Rogers – a Mohawk/Tuscarora writer and broadcaster from the Six Nations in southern Ontario, who was born in Vancouver and has been living on the traditional lands of the Coast Salish people (Victoria, BC) since 1994 – to share information and lead a conversation on Cultural Tourism. I provided context and laid out a cultural tourism landscape. Janet led a conversation on how to access indigenous artists for festivals and events, and encouraged making the necessary contacts early in the event planning process. She proposed that in so doing we could move from the acknowledgement of traditional lands into meaningful inclusion and full participation by indigenous and non-indigenous artists. After all, Aboriginal tourism is seen as a key aspect of expanding Canada’s and BC’s cultural tourism potential.
I felt this was an important and open conversation about an area many of us want to get right but also feel some insecurity about. These protocols are new to most event organizers. What excites me is that meaningful change can happen through our individual decisions and actions, by getting to know each other and speaking openly and respectfully to each other. We don’t have to wait until everything is figured out in the big picture.
Concurrently, Music BC presented a session for musicians on all of the sources of revenue available to them for their work.
I moved the programmed afternoon networking round tables outside to a walking conversation – thankfully the rain held off and the winds had died down.
Sharing stories and action planning
On the last day of the conference we were in Barkerville.
The morning featured five inspiring stories presented by Julie Fowler, ArtsWells Festival/Island Mountain Arts; Carla Stephenson, Tiny Lights Festival; Karen Jeffery, Sunset Theatre; Deb Beaton Smith, Rifflandia; and Miriam Schilling, Xatśūll Heritage Village, Soda Creek.
The panelists – participants conversation drew the curtain back a little on how to build success, how to sustain arts in small communities and the kind of perseverance, experimentation and serendipity it takes. Everyone was eager to share their experiences and it felt like the perfect transition to move toward action planning.
But first I led a practical workshop on integrated online marketing with Fraser Hayes‘ able assistance. Fraser is the station manager of CFUR Radio in Prince George; a community radio station that has built a substantial integrated online footprint to complement its broadcasts. More insights and specific action items tumbled forth and then we were ready for lunch, a walk about this amazing restored gold rush town and the final two showcases.
The conference concluded with action planning. First I asked everyone to write down key take-aways from the conference, their next action steps and desired short and long-term results. The process requires participants to write the information out twice: one copy to take home and the second copy to be shared with participants. In this way we hope to facilitate network building. (I borrowed this format in condensed form from the Yukon Arts Presenters Summit which was facilitated by Jerry Yoshitomi.) Writing this down twice gives more time to reflect and form greater commitment to taking actions. This exercise moved seamlessly into a robust conversation around participant-identified topics. We collapsed about 10 (!) suggested topics into three broad areas: programming, operations and youth. Participants quickly gravitated toward their topic and a number of specific ideas for collaborations and resource sharing were brought forward.
Finally, in closing, we ended as we began: with participants having the last word through sharing highlights from their own action plans.
It seemed everyone felt confident that this conference was not merely the culmination of a long-standing dream, but that it would be the catalyst to move forward with closer ties between participants and their organizations from all over rural BC.
While the conference concluded officially, conversations continued into the night as some participants stayed for Thanksgiving dinner and more pub time.
More than a week after leaving Wells, these days continue to reverberate in me. I am grateful for the new connections, the new friends I made and for being part of this special community of festival and arts organizers.
Since 2011 my work has taken a decidedly national turn with many visits in every province and territory for research and consultations, training workshops, client projects and conference presentations and keynotes.
To facilitate growing demand and durably expand my client portfolio I have opened a second office in Whitehorse, Yukon in September 2015. You might wonder why Whitehorse? It’s simple: I love the freedom of the Northern landscapes and its magnificent mountains and I have been making friends and working with colleagues who do inspiring work, leading work, at the edges of this vast country. The Yukon has an amazing scene that makes Whitehorse and Dawson brim with arts and culture of all sorts; winters are even busier than summers for all the music, theatre and community activities.
I am thrilled and grateful to work with remarkable clients in Ottawa, too. I take great care to ensure we have plenty of time for face-to-face meetings as much of the impact of our work together lies in the deeper discussions of research findings and insights and the decision-making on implications and next steps.
As I have done for the first nine years of Strategic Moves, I continue to partner with research companies, marketers, creatives and digital whizzes whenever a project benefits from a larger team to deliver the desired results.
Splitting my time between Ottawa and Whitehorse means I have a new favourite airline: Air North has established a twice weekly, direct flight between Ottawa and Whitehorse with a short stop-over in Yellowknife. That means a commute of merely 7 hours to shuttle between my offices: shorter than any other airline and usually cheaper, too.
Finally, contact information is unchanged. As always you can reach me at:
- 613-558-8433 (mobile, text – gotta love those “long distance included” plans)
- Skype @ inga.petri
- WebEx for online meetings.
All to say, I am as accessible as ever and the high degree of responsiveness my clients are accustomed to will continue to be my calling card.
My physical whereabouts in the next few months, pending any additional conferences, workshops and client meetings:
- Ottawa, ON – until October 7
- Wells, BC – October 8 to 13
- Whitehorse, YT – October 14 to 26
- Kelowna, BC – October 27 to 31
- Ottawa, ON – November 1 to 4
- Yarmouth, NS – November 5 to 8
- Ottawa, ON – November 9 to 12
- Whitehorse, YT – November 13 to 22
- Ottawa, ON – November 23 to December 18
- Whitehorse, YT – December 18 to January 10
[January 2016: For updates on my engagements across Canada click here.]
I’m excited to increase Strategic Moves’ footprint and to see what new opportunities and connections it will bring about.
“The idea that we’re all volunteer-run [in rural communities] . . . is that sustainable?” [Inga] Petri asked, pointing out that the arts is one of very few industries where people are expected to donate much of their time. “We would never imagine mining to work that way. We would never imagine forestry to work that way.” [Or fisheries for that matter: all industries that are also often located in rural or remote locations in the country.]
So why do we not need to have volunteers running mining companies, like they run community-based arts presenting organizations in many regions of Canada? Why do forestry companies not call for volunteers to support their operations or sales teams, as many arts organizations do? Why such a dearth of volunteers in integral oversight roles in fisheries or construction industries?
Don’t worry. I get it. The performing arts is a sector where labour productivity can’t so easily be increased (that Beethoven symphony requires the same number of musicians today as it did when it premiered), unlike what has been achieved in those other industries through automation and machinery with ever greater capacity requiring ever fewer people. Yet, at the same time labour costs in the arts have to keep pace with inflation and cost of living for artists and administrators (well, that isn’t always the case, but still costs have risen while productivity has not). One response to what has been called Baumol’s Cost Disease means that it is hard to imagine the arts and culture sector existing to the degree it does in Canada without massive volunteer involvement.
Volunteerism – doing useful things in an organized way without pay to make others’ and our own lives better – is a great attribute of being part of a vibrant community. Yet, especially in smaller communities in Canada, worries about attracting, training and retaining volunteers are common. People burn out from the demands of volunteering in the arts, volunteering at the local hospital and any number of charitable and not-for-profit organizations.
We collected pertinent information underscoring the importance of volunteering – and inferred the great importance it signifies in terms of the arts for Canadians – in the Value of Presenting study (links to PDF):
“(…) Canadians who volunteer in the arts and culture sector gave on average more time (127 hours per year) than those in any other sector in 2010. This represents an increase of 21% since 2007, the largest increase of any sector examined at a time when 6 out of 12 sectors registered a decline. (…) When considered in terms of total hours, the amount of volunteer time equates to about 100 million hours. That is equivalent to more than 50,000 full-time jobs.
(…) in the Survey of Performing Arts Presenters … [more than] half of survey participants report more volunteers than staff. The average ratio of volunteers is 17 for each paid staff member. (…)
The profound reliance on volunteers is even more evident among presenters of entire programming seasons in small communities under 5,000 people. They are less likely to have any staff and instead tend to be entirely volunteer run. These rural organizations rely on a day-to-day volunteer complement of an average of 36, with half reporting the use of 12 or fewer volunteers and half reporting more than 12. This increases to an average of 167 during the height of their operations.
I wonder whether this reliance on volunteers is sustainable. And whether it is sufficient to off-set the cost disease that has been diagnosed. And whether it is makes sense and is fair that so many functions (we can look at them as potential full-time jobs) are filled by unpaid labour?
To be clear, arts organizations have also undertaken other strategies to alleviate the inevitable pressures, including:
- Higher ticket prices
- Advocacy for greater public support
- Increase in private, corporate donations
- Renegotiating union contracts to reign in costs
While they do not address the underlying structure of the sector, each of these strategies has bought time for many organizations, even if not all in Canada, by generating needed income.
So, where do we go from here?
Well, one place I will go is to the CAPACOA conference in Halifax, where I will discuss Digitizing the Performing Arts and explore whether that could be “the holy grail” to shifting the performing arts presenting sector’s structure toward a new model that suffers less from this dynamic.
The successful SPARC – Symposium for Performing Arts in Rural Communities held in Haliburton, Ontario in April 2014 led to the desire to establish a network of people and organizations to strengthen performing arts in rural communities. The resulting SPARC Network Summit was held in November 2014.
To meet the Steering Committee’s ambitious goals its members focused on creating the conditions in which all participants could explore, discover and define the next action steps in creating a new kind of network.
1. The co-facilitators
SPARC engaged two expert facilitators:
- Myself, because I know the performing arts nationally, I spoke at the first SPARC Symposium and am well-versed in design and delivery of complex facilitation requirements.
- Jim Blake, an experienced facilitator, artist and community development consultant who has been involved in SPARC since its inception as a member of its Steering Committee.
2. Pre-summit package
We developed a pre-summit package for participants that provided a short history of SPARC and its proposed vision. I contributed a concise historic overview of performing arts in Canada; an overview of existing networks in the performing arts, their typical services and activities ;and information about four major organizational models and online platforms. SPARC shared results from two surveys related to forming a rural network and its potential activities. To help participants prepare, we shared key questions for the Summit. (Download the package here: PRESUMMIT PACKAGE_Oct28)
3. Active recruitment of participants
Recruitment communications made clear that participants would be prepared to think about all the facets of creating a network, from the big picture needs to operational priorities. Happily, most of the about 25 Summit participants had attended the Symposium and carried over the great energy from that content-rich 4-day conversation into this Network Summit.
4. Designing the Summit
Jim and I designed these two and a half days of conversations using a design thinking approach that opened opportunities for exploration and creativity, analysis and synthesis, convergent and divergent thinking. There was no pre-defined destination, no right answers, but rather a general goal – strengthening the performing arts in rural communities – and deliberative processes that ensured all participants had a voice and used it.
Friday evening was devoted to rekindling connections from the April Symposium and introducing those who were new to SPARC through conversation and sharing food.
Saturday was devoted to exploration: The facilitators led participants through a series of working sessions designed to explore important questions about issues participants faced that held them back in realizing their visions in their work, what kinds of gaps currently existed, what SPARC as a network might do in response, how it might operate, who it would be for, how the network could be activated as a valued resource, what participants could contribute to a rural network and what they needed from it.
Through a series of structured and unstructured work in pairs and small groups participants explored, discussed and debated these questions and arrived at identifying existing gaps and key opportunities for SPARC moving forward.
This was followed by dinner conversations and sleep. Well, some also had a great time at a Harry Manx concert.
Sunday was devoted to decision-making and next steps: The co-facilitators presented outcomes from Saturday’s exploratory work for validation and feedback. Through plenary conversation and another round of small group discussion, participants came to agreement on several key decisions to move the SPARC network forward.
- adopt a focused range of activities that fill existing gaps in a rural context and is centred on a well-curated online information portal and interactive tools to connect people
- convene three working groups: 1. Online Communications; 2. Outreach and Partnerships; 3. next SPARC Symposium
Organizationally, the consensus was to:
- keep SPARC agile, open and responsive by keeping its current structure as a collaborative partnership and build out its foundations through expanding partnerships. As a collaborative SPARC does not exist as a separate legal entity, but rather uses its partners to provide the requisite financial management, office space and infrastructure, knowledge and people.
- keep the Network’s focus on Ontario, while sharing developments with other rural regions/networks with the intention that SPARC could become a model for a national rural network to connect hubs across Canada.
Current implementation activities include:
- finalizing terms of reference for the working groups
- presenting a session at the Canadian Arts Presenting Association’s (CAPACOA) national conference in Halifax in January 2015.
- publishing an interactive report of outcomes using the various modes of recording the proceedings (video, a graphic recorder, many flip charts and worksheets) in early 2015.
- investigating funding for a series of regional working sessions/consultations across rural Ontario in 2015-2016.
My mind keeps returning to the Yukon Arts Presenters Summit. I had the rare benefit of debriefing with Michele Emslie, Summit organizer and Community Programming Director at the Yukon Arts Centre, over a few days and assisting in reviewing the personal and group action plans to which participants committed.
I am struck by the leadership capabilities that underpinned the success of the summit; qualities that go beyond being adaptable or seeking to be relevant to stakeholders.
Design thinking applied
Rather than define and solve a specific problem, the organizers held themselves to a different standard based on a broad goal: strengthening the Yukon arts presenting eco-system. Making such a broad goal central meant that much effort was spent on creating the conditions in which participants could discover and define the actions that were important to them. At heart of this design thinking approach lies understanding that a combination of empathy, creativity, analysis and synthesis as well as having explicit spaces for convergent and divergent thinking are essential. In short, by taking this approach, organizers succeeded in creating a space in which a diverse group of participants could learn, reflect, be inspired, meet and talk together and arrive in new places together.
Co-creating an intentional journey
There was no pre-defined destination, no agenda in terms of specific outcomes, no boxes to check off, no need for linear progression. Rather, there was an invitation to join together on a journey of discovering common ground and action priorities.
The organizers were focused on empowering participants from the start, knowing that the summit is its participants. They asked potential participants to co-create the content through soliciting feedback on hot topics and burning issues. 60 responses came in! Organizers listened carefully and found five key themes to address. An important effect of this open, listening approach was that the tone of the summit, its ownership was already in the hands of participants well before they could even register for it.
Deep respect and trust in each person’s wisdom
The organizers showed a deep, easy respect for each person and their knowledge and experience. This was apparent in every facet, including activities like:
- The Friday morning networking exercise using a photo, paper and markers to answer four questions: who are you/ what do you do, what is your hope for the future, what can you contribute to the summit, what do you need from it.
- A gift exchange: each participant was asked to bring a gift that represents something about them, their work or their community (using their imagination rather than pocket book). These gifts were randomly distributed at lunch and then everyone read the brief note that was attached by the giver and talked about what significance this gift held to them. There were all kinds of wondrous giver-receiver match ups and the exchange made for a profound sense of connection and some fun. 100+ people managed to share in plenary over lunch while staying on schedule for the entire conference.
- Each day’s opening reflections, ranging from an elder’s prayer to Haiku to Gramma Susie.
Wisdom comes from many places and, in particular, the spaces in between.
The summit schedule was action-packed, not because of featuring talking heads or experts, but because of its focus on facilitation, conversation, meeting and thinking together, and action planning. (As a speaker, I felt I was well briefed heading into the summit!) As a result this summit produced several big ideas and actions through collaboration, rather than consensus. Perhaps most important, it resulted in the ownership of these ideas residing within the community itself, owned by various champions and those who gathered around these big ideas. Conference organizers didn’t get a long task list back, but rather received a strong mandate to remain stewards of the process, facilitate the next steps and to continue leading by encouraging leadership from within the arts community.
A network = An action community
I believe we are seeing a profoundly different kind of arts presenters network emerge in Yukon. Not one that becomes a membership-based service model over time and that might suffer the eventual difficulties that have become so well documented for many membership-based associations; but a living, breathing, creative community that gathers around common actions (which require a just large enough group to be interested in working together), that is highly responsive to emerging and changing needs, and that delegates authority to all participants while benefiting from unhurried and effective stewardship provided by the Community Programming Director at the Yukon Arts Centre (YAC). Finally, YAC is ideally positioned for this role as it is a territorially created arts centre whose mandate includes strengthening arts as an important cultural, social and economic force in the Yukon Territory as a whole.
This close-knit, open network grounded in shared leadership and personal commitments, will show us how big ideas can be realized through concerted actions – unfettered from needing to establish narrow service priorities or delegating authority to a few (like a board of directors) – and thus able to grow and shift as the situation warrants.