Marketing Trends: New Media as The Media

Marketing has changed irrevocably over the last 10 to 15 years. While the harbingers of consumer power were evident in the late 1990s, with the advent of the Internet and mobile and then smart phones, the changes have now solidified and they continue to accelerate. The web is no longer a new media. The body […]

New marketing mind set in performing arts

Here are three vital elements to performing arts marketing and by extension a thriving arts scene: 1. Arts and cultural research has confirmed time and again that the performing arts sector is not a zero-sum field. Rather, Canadians become ever more likely to attend based on prior attendance at cultural events and performances. These behaviours […]

Why live performance is awesome

In case you have ever wondered why live music is awesome — even if yo have a better sound system in your living room… or how to express it. Watch this! #THISISLIVE | Molson Canadian

Strategies to grow membership

At a recent board workshop we discussed different ways to look at the association’s membership in order to understand better how to grow it. I proposed to look at the cumulative number of members over several years for a more complete evaluation. Typically, we look at the total number of members – or subscribers – […]

Igniting a SPARC in Haliburton

I was invited to speak at the SPARC Symposium in Haliburton, Ontario this spring. The organizers had a clear vision for this symposium: to bring people working in all parts of the rural arts eco-system together to explore opportunities and challenges, collaborate across communities and open new doors for exchange, resource sharing and a new […]

Strategic Moves

Thinking : Business

Marketing Trends: New Media as The Media

New marketing mind set in performing arts

Why live performance is awesome

Strategies to grow membership

Igniting a SPARC in Haliburton

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