New marketing mind set in performing arts

Here are three vital elements to performing arts marketing and by extension a thriving arts scene: 1. Arts and cultural research has confirmed time and again that the performing arts sector is not a zero-sum field. Rather, Canadians become ever more likely to attend based on prior attendance at cultural events and performances. These behaviours […]

Why live performance is awesome

In case you have ever wondered why live music is awesome — even if yo have a better sound system in your living room… or how to express it. Watch this! #THISISLIVE | Molson Canadian

Strategies to grow membership

At a recent board workshop we discussed different ways to look at the association’s membership in order to understand better how to grow it. I proposed to look at the cumulative number of members over several years for a more complete evaluation. Typically, we look at the total number of members – or subscribers – […]

Igniting a SPARC in Haliburton

I was invited to speak at the SPARC Symposium in Haliburton, Ontario this spring. The organizers had a clear vision for this symposium: to bring people working in all parts of the rural arts eco-system together to explore opportunities and challenges, collaborate across communities and open new doors for exchange, resource sharing and a new […]

Solving the Start-up Challenge: A National Sistema Organization

During 2012-2013 I led the needs assessment and feasibility study to explore the creation and purpose of a national service organization called Sistema Canada. This brief post discusses the status of this initiative. Sistema Canada is in the crucial phase of securing financing needed to become a fully fledged organization. With a national feasibility study (PDF […]

Strategic Moves

Thinking : Business

New marketing mind set in performing arts

Why live performance is awesome

Strategies to grow membership

Igniting a SPARC in Haliburton

Solving the Start-up Challenge: A National Sistema Organization

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