Halifax presentation and workshop

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London workshop storified

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Social web strategy for the performing arts

“Many arts institutions even allow their audience members to write their own critiques on the organizational website. This is a scary trend.” Michael Kaiser, President at Kennedy Centre for the Performing Arts, blogging on HuffPost, a while back. It’s not clear to me whether he thinks the ability of people to engage with each other […]

Artistic Risk and Branding

Creating a strategic framework to achieve value innovation means we need to ask basic questions as if they were brand new. For example, what does “taking artistic risks” mean from an audience perspective? The answer is that “it depends”: Each audience member determines “risk” using a slew of criteria to figure out under what circumstances it […]

Imagine: creating a brand new genre of live music making today!

Yes, as if it was brand new. Where would you start? I would start with looking at my potential audiences and what they thrive on today. I would look at my community, its demographic make-up, its values, attitudes and beliefs and I would segment. I might identify those huge numbers of people who listen to […]

Strategic Moves

Thinking : Business

Halifax presentation and workshop

London workshop storified

Social web strategy for the performing arts

Artistic Risk and Branding

Imagine: creating a brand new genre of live music making today!

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