Arts Marketing … or Orchestras are not for everyone

I came upon this discussion of the state of orchestral music in response to Ivan Katz’ analysis of the Chapter 11 bankruptcy proceedings entered by the Philadelphia Orchestra Association early in 2011. I am entirely unfamiliar with the specifics of these proceedings. In particular the forum posts by a Thomas Alan Broido prompted today’s post referencing something […]

Halifax presentation and workshop

[&lt;a href=”http://storify.com/ipetri/value-of-presenting-tour-in-halifax” target=”_blank”&gt;View the story “Value of Presenting tour in Halifax” on Storify&lt;/a&gt;]

London workshop storified

[<a href=”http://storify.com/ipetri/london-presentation-and-workshop” target=”_blank”>View the story “London presentation and workshop ” on Storify</a>]

Social web strategy for the performing arts

“Many arts institutions even allow their audience members to write their own critiques on the organizational website. This is a scary trend.” Michael Kaiser, President at Kennedy Centre for the Performing Arts, blogging on HuffPost, a while back. It’s not clear to me whether he thinks the ability of people to engage with each other […]

Artistic Risk and Branding

Creating a strategic framework to achieve value innovation means we need to ask basic questions as if they were brand new. For example, what does “taking artistic risks” mean from an audience perspective? The answer is that “it depends”: Each audience member determines “risk” using a slew of criteria to figure out under what circumstances it […]

Strategic Moves

Thinking : Business

Arts Marketing … or Orchestras are not for everyone

Halifax presentation and workshop

London workshop storified

Social web strategy for the performing arts

Artistic Risk and Branding

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