What’s the matter with numbers?

With thanks to CAPACOA for commissioning my response to the Culture Shock debate entitled “Hard Facts VS. Proverbial Truths: The Impact of Arts & Culture on Canadian Citizens & Communities” held on November 20, 2014 at the Community Knowledge Exchange Summit. Moderated by Canada Council for the Arts CEO Simon Brault you can watch the archived livestream here. Billed as #CultureShock, Alain Dubuc, a […]

Research in the arts for everyone!

I was invited to present a webinar on the Dos and Don’ts of Research in the Arts this week by Ontario Presents and Atlantic Presenters Association. The full webinar recording and a few downloadable files are available here. The audience for this session were people working in arts presenting organizations. They are not researchers typically, but […]

Why simplicity is key to marketing success

As our world and technology have become increasingly complex, people gravitate toward simple, easily recognizable messages and calls-for-action. Let’s agree: The time of complex visual messaging in marketing and advertising is over. Collages are dead. A simple image that conveys a single core idea are favoured by marketers and brand managers because they work. In […]

Marketing Trends: New Media as The Media

Marketing has changed irrevocably over the last 10 to 15 years. While the harbingers of consumer power were evident in the late 1990s, with the advent of the Internet and mobile and then smart phones, the changes have now solidified and they continue to accelerate. The web is no longer a new media. The body […]

New marketing mind set in performing arts

Here are three vital elements to performing arts marketing and by extension a thriving arts scene: 1. Arts and cultural research has confirmed time and again that the performing arts sector is not a zero-sum field. Rather, Canadians become ever more likely to attend based on prior attendance at cultural events and performances. These behaviours […]

Strategic Moves

Thinking : Business

What’s the matter with numbers?

Research in the arts for everyone!

Why simplicity is key to marketing success

Marketing Trends: New Media as The Media

New marketing mind set in performing arts

Recent posts

Topics