Strategic Moves

Thinking : Business

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A marketing and a research perspective

I’ve been thinking about how to tell people about my consulting business in an easy to understand manner. Strategic Moves – Thinking : Business in a way does say it all. It encapsulates both an outcome and its underlying process. In essence, what I am doing with Strategic Moves is to bring to bear a […]

Social media vs social networks

I went to a presentation at MRIA Ottawa Chapter this week by Robert Hutton of Pollara. He was presenting some research on attitudes about social media, both among marketing professionals and users. There was certaily some interesting data. However, what struck me most was the very premise of the study: people who are using Facebook, […]

Teaching clients about online presence

In the last few days I’ve lead two Q and A workshop sessions with completely different clients to help them understand how they can start to use the web for much more than, well, than having a web site. Helping clients draw the connections between their own site and how to drive the right kinds […]

Conference presentation accepted

Excellent news: My conference paper has been accepted by the MRIA’s National Conference Program Committee. I’ll be presenting on my Audience Development work with the National Arts Centre Orchestra in Winnipeg, May 25-28, 2008. Of course, now I’ll have to craft a worthy presentation. I’m planning to demonstrate the application of insights derived from various […]

Respect for the customer

Arguably, the most important asset a marketing researcher has is … a respondent. The Canadian industry association, MRIA, has created a Respondents Bill of Rights – and much effort goes into best practice development for research methodologies that both respect the respondent and provide insight on which to base business decisions. What is the most […]

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Strategic Moves - Thinking : Business
32 Antwerp Street, Whitehorse, Yukon Y1A 3B7 Canada
ipetri @ strategicmoves [DOT] ca