Strategic Directions

With 2 successful conferences behind me, I went on vacation to Germany: we had so much fun seeing friends and family. Coming back, I was fortunate to have several interesting projects brought to me. This attests to the effectiveness of my primary business development activity: deliver great work and invariably more interesting work results (so […]

Conference Presentations

I am presenting at two national conferences on the National Arts Centre Orchestra work I’ve lead over the last 2 years. Marketing Research and Intelligence Association National Conference in Winnipeg May 26, 2008 at 1 pm (full conference information) MarCom for public and not-for-profit sector marketers and communicators June 12, 2008 at 2:30 pm (full […]

A marketing and a research perspective

I’ve been thinking about how to tell people about my consulting business in an easy to understand manner. Strategic Moves – Thinking : Business in a way does say it all. It encapsulates both an outcome and its underlying process. In essence, what I am doing with Strategic Moves is to bring to bear a […]

Social media vs social networks

I went to a presentation at MRIA Ottawa Chapter this week by Robert Hutton of Pollara. He was presenting some research on attitudes about social media, both among marketing professionals and users. There was certaily some interesting data. However, what struck me most was the very premise of the study: people who are using Facebook, […]

Teaching clients about online presence

In the last few days I’ve lead two Q and A workshop sessions with completely different clients to help them understand how they can start to use the web for much more than, well, than having a web site. Helping clients draw the connections between their own site and how to drive the right kinds […]

Strategic Moves

Thinking : Business

Strategic Directions

Conference Presentations

A marketing and a research perspective

Social media vs social networks

Teaching clients about online presence

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