Conference Presentations

I am presenting at two national conferences on the National Arts Centre Orchestra work I’ve lead over the last 2 years. Marketing Research and Intelligence Association National Conference in Winnipeg May 26, 2008 at 1 pm (full conference information) MarCom for public and not-for-profit sector marketers and communicators June 12, 2008 at 2:30 pm (full […]

A marketing and a research perspective

I’ve been thinking about how to tell people about my consulting business in an easy to understand manner. Strategic Moves – Thinking : Business in a way does say it all. It encapsulates both an outcome and its underlying process. In essence, what I am doing with Strategic Moves is to bring to bear a […]

Social media vs social networks

I went to a presentation at MRIA Ottawa Chapter this week by Robert Hutton of Pollara. He was presenting some research on attitudes about social media, both among marketing professionals and users. There was certaily some interesting data. However, what struck me most was the very premise of the study: people who are using Facebook, […]

Teaching clients about online presence

In the last few days I’ve lead two Q and A workshop sessions with completely different clients to help them understand how they can start to use the web for much more than, well, than having a web site. Helping clients draw the connections between their own site and how to drive the right kinds […]

Conference presentation accepted

Excellent news: My conference paper has been accepted by the MRIA’s National Conference Program Committee. I’ll be presenting on my Audience Development work with the National Arts Centre Orchestra in Winnipeg, May 25-28, 2008. Of course, now I’ll have to craft a worthy presentation. I’m planning to demonstrate the application of insights derived from various […]

Strategic Moves

Thinking : Business

Conference Presentations

A marketing and a research perspective

Social media vs social networks

Teaching clients about online presence

Conference presentation accepted

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