Respect for the customer

Arguably, the most important asset a marketing researcher has is … a respondent. The Canadian industry association, MRIA, has created a Respondents Bill of Rights – and much effort goes into best practice development for research methodologies that both respect the respondent and provide insight on which to base business decisions. What is the most […]

Consumer Power pushes agencies in new directions

The Media Strategy Conference in Toronto set out to “change minds and change models.” In my view, speakers most successful at pushing the mind were Rishad Tobaccowala in his key note on “Imagination, Reinvention and the Future of Media” and Marian Salzman’s “Brand Sluts”. Nancy Vonk presented on her agency’s remarkable work for Unilever’s Dove […]

Online Research Conference in Ottawa

On November 5, the Marketing Research and Intelligence Association will hold its second Online Research Conference, called Net Gain 2.0. Like I do on the Ottawa Chapter board, I am volunteering on the conference organizing committee, responsible for marketing and communications. I’m interested in this area because just like marketers and media/advertising agencies have to […]

Media Strategy Forum in Toronto

I’ll be at this conference on September 27 in Toronto. I went to the first one in 2005 and found that my observations on the advertising agency world I was living in were confirmed: agencies were struggling to be relevant in an environment where customers had become vastly empowered, largely through the web and online […]

It’s My Cornwall contest way to win trust

Over the last few months I’ve worked with a team from Banfield-Seguin on the City of Cornwall Economic Development Department’s rebranding and business / resident attraction programs. We gained a great deal of insight from the research process, where we talked to a lot of people in Cornwall about Cornwall, conducted a review of economic […]

Strategic Moves

Thinking : Business

Respect for the customer

Consumer Power pushes agencies in new directions

Online Research Conference in Ottawa

Media Strategy Forum in Toronto

It’s My Cornwall contest way to win trust

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