Thoughts on Making Buying Decisions

Some purchases we make require very little critical thinking – and some that would benefit from weighing options more carefully are made using overrides. (“I want it”, “my neighbour has it already”). Some purchases receive a great amount of attention – often those that cost a lot of money, but not always. One way to […]

An Insight Sets the Stage

Here are a couple of quick updates on work I’ve been doing: The Audience Development Strategy’s implementation by the NAC Orchestra continues to deliver excellent business results: In 2007 (year 1 of the strategy), we delivered the best campaign results in 19 years and exceeded several key targets. The 2008 campaign delivered the best results […]

Making Research Actionable

On November 20, 2008 I will present at this month’s MRIA Ottawa Chapter Speakers Series event. My talk will provide an updated NAC Orchestra case study to further illuminate how we succeeded in aligning research, business strategy and marketing execution to deliver outstanding year 1 results for the NAC Orchestra. I will also offer updated […]

Strategic Directions

With 2 successful conferences behind me, I went on vacation to Germany: we had so much fun seeing friends and family. Coming back, I was fortunate to have several interesting projects brought to me. This attests to the effectiveness of my primary business development activity: deliver great work and invariably more interesting work results (so […]

Conference Presentations

I am presenting at two national conferences on the National Arts Centre Orchestra work I’ve lead over the last 2 years. Marketing Research and Intelligence Association National Conference in Winnipeg May 26, 2008 at 1 pm (full conference information) MarCom for public and not-for-profit sector marketers and communicators June 12, 2008 at 2:30 pm (full […]

Strategic Moves

Thinking : Business

Thoughts on Making Buying Decisions

An Insight Sets the Stage

Making Research Actionable

Strategic Directions

Conference Presentations

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