Anti-marketing? Real estate issues in Bolivia

To North-American eyes this was a thoroughly surprising message: “Esta casa NO está en vente” (This house is not for sale.) Anti-marketing? Why write that on a building? Turns out the anti-message is rooted in changes taking place in Bolivia under the government of Evo Morales, the country’s first indigenous president, even though the majority of […]

This restaurant logo works

Many restaurants take a less than stellar approach to branding. From so-so logos to hard to understand web sites using way too much Flash to the super cool interior design overpowering what the kitchen actually delivers. This restaurant does a great job putting it all together. Ceviche is a dish – raw fish to be […]

A Concept Restaurant

Palermo district in Buenos Aires. When recessions or economic downturns hit, restaurant owners can turn to creative solutions to survive in such a tough-at-the-best-of-times industry. (You might remember some of this appearing in North America, too.) I thought this pitch on the sandwich board that otherwise might tell me what the specials of the day […]

Municipal signage encouraging line ups

Buenos Aires Here’s a subtle example of social marketing I noticed at bus stops in Buenos Aires. Translation: “Build an orderly line without disrupting the pedestrian traffic.” This notice has obviously been around for a while given the shape it’s in. I did experience some pretty odd lining up though: We took the local bus […]

Communicating on mountain sides

What are those symbols on the side of this mountain? How do they get there? Who puts them there? And why? We took both of these pictures in Ollantaytambo which is part of the Sacred Valley in Peru. The Inka’s designers and architects modified mountains to pay tribute to their gods. Ollantaytambo is a settlement of the Inka’s elite from the […]

Strategic Moves

Thinking : Business

Anti-marketing? Real estate issues in Bolivia

This restaurant logo works

A Concept Restaurant

Municipal signage encouraging line ups

Communicating on mountain sides

Recent posts

Topics