Strategic Moves

Thinking : Business

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Storytellers of Canada Yellowknife conference

Last year, I worked with SC-CC, a national arts service organization, to develop an external communications strategy. This year, I was invited as part of efforts to build capacity and skill to lead a full-day communications workshop at the association’s annual conference in Yellowknife. It’s been fascinating to design this custom workshop. Storytellers by definition are […]

Enriqueta Ulloa – Bolivian superstar delivers awesome performance

While in La Paz, Bolivia last November, we were invited to a concert by Enriqueta Ulloa. We had never heard of her, as her fame hasn’t traveled north. We quickly learned, that she is a superstar: whenever we mentioned having been to this concert, Bolivians were so excited and started talking about her music, inspired […]

Do you pay someone so you can buy from them?

Click to enlarge view. I just bought some tickets to a Melissa Etheridge concert. It should be great – we are excited about seeing here live again. Because the online ticket seller adds fees like a “convenience fee” – basically a charge for the privilege of buying the tickets – I went to the box […]

What are they thinking at BlackBerry?

Just last week I used the Canadian edition of the BlackBerry website. It gave me all the information I needed quickly and efficiently in a pleasing, professional interface and I was happy. This evening I went to the site and saw this as the homepage: a rather static screen trying hard – and failing  in […]

Logo evolutions

I enjoyed this brief, visual survey of global brand logos. It’s fun to see both what has changed radically and what has merely evolved, sometimes subtly, over the decades. The biggest changes in logo design in these examples are driven by shifts in the business or in its context. In that sense branding cuts both […]

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Recent posts

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  • Rebuilding Better – Nine Trends in the Performing Arts
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  • Yukon Entrepreneur Podcast – Interview with Inga Petri – 2022
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  • Designing Awesome Online Conferences
  • Interview about Digital Innovation in the age of COVID-19
  • Yukon Innovation Week 2020
  • Leading a public conversation about performing arts facilities in Greater Victoria / Southern Vancouver Island

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Strategic Moves - Thinking : Business
32 Antwerp Street, Whitehorse, Yukon Y1A 3B7 Canada
ipetri @ strategicmoves [DOT] ca