Artistic Risk and Branding

Creating a strategic framework to achieve value innovation means we need to ask basic questions as if they were brand new. For example, what does “taking artistic risks” mean from an audience perspective? The answer is that “it depends”: Each audience member determines “risk” using a slew of criteria to figure out under what circumstances it […]

Imagine: creating a brand new genre of live music making today!

Yes, as if it was brand new. Where would you start? I would start with looking at my potential audiences and what they thrive on today. I would look at my community, its demographic make-up, its values, attitudes and beliefs and I would segment. I might identify those huge numbers of people who listen to […]

Value Innovation: From participation to attendance in the live performing arts

Important to achieving value innovation is responding to and building on what captivates audiences and, sometimes more important, potential audiences. Today I listened to a really interesting CBC radio call in show on “Why live theatre is dead to you.” It is well worth a listen to the wide range of views expressed by callers. […]

Where’s the Blue Ocean for Live Performing Arts?

The past is not the best way to predict the future; especially when the context is highly dynamic, change is rapid, consumer behaviours, values and beliefs have shifted and commonly held internal beliefs (like the one about price elasticity) no longer apply (if they ever did: like the one about price elasticity). I see the […]

Public engagement through the arts

I have enjoyed seeing how Canada Council for the Arts has joined the conversation about public engagement in the arts. The latest addition is this report Dialogues: Public Engagement in the Arts (link to PDF) Reading it, I noticed that much of my own work in recent years has become entwined in this national conversation: As […]

Strategic Moves

Thinking : Business

Artistic Risk and Branding

Imagine: creating a brand new genre of live music making today!

Value Innovation: From participation to attendance in the live performing arts

Where’s the Blue Ocean for Live Performing Arts?

Public engagement through the arts

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