Strategic Moves

Thinking : Business

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Ottawa is putting it all together for Juno Awards Week

Being invited to participate on the Ottawa Host Committee for Juno 2012 has offered me a deeper perspective of the tremendous teamwork, expertise and volunteerism needed to bring a major national event to a city. Ottawa’s institutions are very well practiced in producing major events, having made that an important pillar of economic development activities […]

Juno 2012 in Ottawa

Canada’s premier music celebration, the Juno Awards, is returning to Ottawa this spring. I have the pleasure of volunteering on the local Host City Committee; needless to say … check it out! Next week, the nominees will be announced, just in time for the public ticket on sale date for the Awards show. Ottawa will […]

“How can I sell tickets using Twitter?”

Have you ever heard someone ask: “How can I sell tickets using Twitter?” or “I have a lot of Facebook fans but very few seem to buy tickets to my events. I don’t think Facebook works for me.” I have puzzled over such statements; I couldn’t understand why anyone would measure these social media platforms […]

Economics of fear reloaded

Back in early 2009 I was struck by the incessant credit crisis coverage that had been going on since Lehman’s Brothers collapse in 2007, and before then if you had been paying attention to the sub-prime mortgage asset-backed securities issue. I thought it had to have impact on how people would behave in terms of […]

Strategic move lies at heart of value innovation

In Blue Ocean Strategy W. ChanKim and Renee Mauborgne posit that, “the strategic move, and not the company or the industry, is the right unit of analysis for explaining the creation of blue oceans and sustained high performance.” They then define a strategic move as “a set of managerial actions and decisions involved in making a major […]

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Strategic Moves - Thinking : Business
32 Antwerp Street, Whitehorse, Yukon Y1A 3B7 Canada
ipetri @ strategicmoves [DOT] ca